About us

We help e-commerce teams price with intelligence

TrackBase was founded on a simple belief: no pricing team should lose a sale to a price they didn't see. We build AI price-intelligence software that gives online retailers and brands a real-time view of their market — and the tools to act on it.

Brands monitoring with TrackBase
1,200+Brands monitoring with TrackBase
Prices tracked
2.3BPrices tracked
Products monitored
50M+Products monitored
Average G2 rating
4.8★Average G2 rating

Our mission

Make competitive pricing effortless and accurate

Pricing used to mean spreadsheets, manual checks, and guesswork. Competitors change prices dozens of times a day, and by the time a team noticed, the sale was already gone.

We set out to replace that with a single, live view of the market — powered by AI that matches identical products with 99%+ accuracy and alerts teams the moment anything changes. From discovery to automated repricing, TrackBase covers the full pricing workflow.

Today, more than 1,200 brands rely on TrackBase to protect margins and win on price. We're just getting started.

What we value

  • Accuracy first

    Pricing decisions are only as good as the data behind them. We obsess over match accuracy so teams can trust every number.

  • Speed wins

    Markets move in minutes. We build for real-time so our customers act before opportunities disappear.

  • Customer outcomes

    We measure success by the margin protected and sales won for our customers — not features shipped.

  • Transparent by default

    Clear pricing, clear data sourcing, and honest communication. No black boxes.

Stop guessing. Start pricing with intelligence.

Join 1,200+ brands using TrackBase to protect margins and win on price.

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  • 14-day trial
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