MAP — Minimum Advertised Price — is the lowest price a manufacturer allows a reseller to advertise a product for. It's a tool brands use to protect perceived value and keep channel relationships healthy.
MAP vs. MSRP
MSRP (Manufacturer's Suggested Retail Price) is a recommendation. MAP is a policy: it restricts the advertised price specifically, and brands can enforce it by setting consequences for resellers who break it.
Why MAP violations matter
When one reseller advertises below MAP, others feel pressure to follow within days. The result is eroded margins, frustrated compliant partners, and a cheapened brand. The faster you catch violations, the less they spread.
How to enforce MAP
- Define MAP per product so violations can be detected automatically
- Monitor every authorized and unauthorized reseller continuously
- Capture timestamped evidence of each violation
- Use a resolution workflow to bring sellers back into compliance
Manual reseller checks don't scale. Continuous MAP monitoring catches breaches the same day and gives you the proof to act on them.
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